Friday, March 18th, 2011
Our nation and our world are full of text ers, with no end in sight…
How can YOU capitalize on the Mobile Revolution?
1. Businesses are beginning to see the opportunity to connect with their potential and existing customers through mobile marketing.
2. Take advantage of the mobile phone. The one device connected to over 95% of US consumers.
3. Through the use of text messaging, businesses can stay connected in real time.
Investments in Mobile Advertising increase!
In the United States, mobile advertising increased from $421 million in 2006 to $2.8 billion in 2007. Mobile advertising is estimated to grow at an average of 45% to reach $28.8 billion within the next 5 years. In addition, in these next five years, 52% of major brands are projected to spend around 5% to 25% of their ad budget on mobile marketing. People are no longer interested in email ads, rather, they are beginning to respond to SMS texts.
In fact, there are twice as many active SMS users as there are active users of EMAIL. In the Direct Marketing Association, 70% of survey takers reacted to SMS messages sent from suppliers instead of the 30% who reacted to email.
How can YOU capitalize on the Mobile Revolution?
1. Businesses are beginning to see the opportunity to connect with their potential and existing customers through mobile marketing.
2. Take advantage of the mobile phone. The one device connected to over 95% of US consumers.
3. Through the use of text messaging, businesses can stay connected in real time.
Investments in Mobile Advertising increase!
In the United States, mobile advertising increased from $421 million in 2006 to $2.8 billion in 2007. Mobile advertising is estimated to grow at an average of 45% to reach $28.8 billion within the next 5 years. In addition, in these next five years, 52% of major brands are projected to spend around 5% to 25% of their ad budget on mobile marketing. People are no longer interested in email ads, rather, they are beginning to respond to SMS texts.
In fact, there are twice as many active SMS users as there are active users of EMAIL. In the Direct Marketing Association, 70% of survey takers reacted to SMS messages sent from suppliers instead of the 30% who reacted to email.
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